Creating a social media plan can be a daunting task, but it is essential for businesses to have a strong online presence. A social media plan helps businesses understand what they’re trying to achieve with their online presence, how they will do it and how they will measure their success.
How To Set SMART Goals For Social Media
The first step in creating a social media plan is to set SMART goals. These goals should be Specific, Measurable, Attainable, Relevant and Time-bound.
Some examples of common goals for social media include improving brand awareness, managing brand reputation, increasing traffic to your website, improving community engagement, providing consumer support, and finding candidates for open roles. Other examples include improving social ad click-through rates, boosting social media traffic share, increasing the number of sign-ups from email newsletters, and improving conversion rates for product pages on social media platforms. To turn your social media goals into SMART goals, simply add specific target dates and target results.
How To Audit Your Social Media Profiles
Next, audit your social media profiles to see what’s working and what isn’t. This will give you an idea about how to improve the things that are falling flat. Auditing your social media profiles involves reviewing your business’ metrics and deciding what can be done to improve your social presence.
Start by listing all the social media profiles you use regularly, but also consider any inactive or old accounts you may have. You can run a search for your brand and product names on each social media platform to find any fake accounts, fan pages or old accounts you haven’t logged into in years. Then, collect data on your social media profiles such as engagement metrics, publishing metrics, audience demographics, referral traffic and channel-specific metrics. You can use built-in tools on most social media platforms or a third-party tool like Buffer or Hootsuite to gather this data.
How To Create A Social Media Content Plan
Once you have a clear understanding of your current social media presence, you can create a social media content plan. This plan should include the type of content you will post and when.
Creating a social media content plan involves organizing your strategy so that it’s easy to implement and measure. The first step in creating a social media content plan is to create buyer personas based on your target consumers’ demographics, interests, and online behaviour. The next step is to decide which content formats you want to include, whether that’s images, GIFS, videos, infographics or simple text posts. You can then set a schedule and use tools like Buffer to schedule social media posts in advance.
By following these steps, you can create a successful social media content plan that helps you achieve your goals and improve your online presence.
How To Measure Your Social Media Performance
Finally, have a process in place to measure performance. This will help you see if your social media plan is working and make any necessary adjustments.
Measuring the success of your social media goals is essential for tracking your progress. You can use built-in tools on most social media platforms, such as Twitter Analytics, to track fluctuations in your follower count and other metrics. Alternatively, you can use a third-party tool like Buffer or Hootsuite to view analytics from multiple platforms in one place.
It’s important to choose the metrics that are most relevant to your specific social media goals and track them regularly to see if you are making progress towards achieving those goals. Some common social media metrics to track include reach, impressions, audience growth rate, engagement rate, amplification rate, virality rate, video views, video completion rate, customer satisfaction (CSAT) score, net promoter score (NPS), click-through rate (CTR), conversion rate and cost-per-click (CPC).
Final Thoughts
In summary, creating a social media plan involves setting SMART goals, understanding your audience, auditing your social media profiles, creating a social media content plan and having a process in place to measure performance. By following these tips and best practices, you can create a successful social media marketing campaign for your business.
